PAYBACK considers email marketing one of the most important digital communication channels when reaching millions of customers with its offers. The success factor is the customer-specific personalisation of relevant partner offers. To achieve this, all newsletter campaigns by PAYBACK will be managed centrally via artegic's ELAINE FIVE Online Dialogue CRM. With this automated content processing and workflow solution developed by artegic, PAYBACK has already been able to save more than 25% of its total expenditure of time invested in the creation of newsletter campaigns. PAYBACK is one of the largest marketing platforms wordwide and reaches more than 30 million customers in Germany through offline, online and mobile channels.
artegic AG, provider of technology and consulting for online CRM, receive certification for their company-wide information security management system according to ISO/IEC 27001 through TÜV Rheinland. This makes artegic one of the first international providers in the email marketing sector, who has been awarded this international standard for IT security. The
5 Tips to Optimise Your Email Marketing
27.06.2012
Email Marketing is an efficient tool in the online marketing mix. However, you must bear in mind a few things, if you wish to use the pull potential of this tool. The following five tips will help you to optimise your email marketing.
German technology and consulting provider of online CRM, artegic AG, premiers dynamic emails, which adapt automatically in real-time, depending on whether they are opened on a PC or mobile terminal device. The aim is to optimise the display on Smartphones, without zooming and horizontal scrolling, by
providing large touch screen compatible response elements".
Online Dialogue Marketing is an established and indispensable element in the marketing mix of retail companies. eCRM consultant and technology provider artegic and the Institut ECC Handel carried out a survey examining the use, targets and forecasts for online marketing tools among B2C and B2B retail companies...
