How to test your email campaigns
18.03.2010
Email-supported marketing offers a variety of benefits. Amongst the most important is the option of exact measurement and the possibility to specifically optimise campaigns. Instead of relying on a crystal ball or someone’s personal opinion, the precise analysis of different variants of a mailing makes it possible to draw real conclusions for future marketing.
Read how you can improve your email marketing with effective campaign testings...
How effective are your subject lines?
01.03.2010
Users decide within seconds, whether an email is worth reading or not. Are you able to catch the reader’s attention during this brief window?
We have compiled six tips for effective subject lines:
The financial crisis will continue to provide a boost for online marketing. In the search for efficient marketing methods, it stands to reason that there will be a transition from offline to online channels and particularly, to online direct marketing. Not only for internet dealers, email marketing is one of the top marketing strategies. We have traced five trends for you...
Advertising in newsletters is effective. This is the conclusion of the credit card company Barclaycard and artegic client IP Deutschland after a campaign in the RTL newsletter. Barclaycard had a prominent position across several editions of the RTL newsletter. The success of the campaign was determined via a subscribers’ survey.
The result: Barclaycard is top of mind.
ELAINE client RTL wins the prestigious E-mail Marketing Award in the category Film, TV and Music.
