100 features more and 100 clicks smarter - premiere of the new eCRM suite
German technology provider artegic AG publishes its newest version of the ELAINE eCRM software suite. ELAINE FIVE presents a new interface, as well as numerous new features developed in collaboration with clients. In addition to further simplified operation, featuring a new input concept, which requires less clicks, the development focused on the optimisation of the core processes.
Above all in the areas of statistical analysis and social media linkage into the CRM, artegic raises the bar again in 2010...
What will 2010 bring?
23.12.2009
In 2009, the financial crisis and the search for more efficient types of advertising brought a significant boost to online marketing. In 2010, we will see this trend strengthen with a recovering economy.
Read about the role of email marketing and why social networks and mobile target groups will become the big issue...
Mobile target groups are the next big challenge in the internet. According to a study by Gartner, by 2010 there will be around 350 million business and private users worldwide using email on the move. Mobile marketing will therefore become an obligatory discipline of direct marketing. In a new study, eCRM provider artegic AG publishes its outlook and technical analysis of mobile email marketing. 29 mobile end devices from different manufacturers underwent comprehensive testing. The results present senders of email marketing with an overview concerning technical and user-specific challenges in mobile email marketing. You can download the study free of charge.
The mobile internet is now a reality. The use of mobile data services via mobile phones has seen a massive increase in the last few years. A trend for which many companies, who use email marketing, seem insufficiently prepared.
Display handicaps, as well as special user preferences of mobile recipients are a challenge, which email marketers need to deal with, if they do not wish to alienate this important target group.
A free checklist recently published by ECRM technology provider artegic offers support. It explains the key aspects to take into consideration when starting your mobile email marketing.
The financial crisis will continue to provide a boost for online marketing. In the search for efficient marketing methods, it stands to reason that there will be a transition from offline to online channels and particularly, to online direct marketing. Not only for internet dealers, email marketing is one of the top marketing strategies. We have traced five trends for you...
