ELAINE FIVE SAP interface makes industrial enterprises ready for online dialogue marketing
06.07.2010
Das neue ELAINE FIVE Online Dialog CRM der artegic AG bietet für Industrieunternehmen mit zentraler SAP Infrastruktur eine kompatible Schnittstelle zur neuen Version der E-CRM Software. Durch die Anbindung an SAP R/3 und SAP XI wird der bidirektionale Datentransfer, etwa von Profil- oder Transaktionsdaten möglich. Damit hat artegic eine wichtige Grundlage für den effizienten Auf- und Ausbau von Online-Dialogmarketingmaßnahmen geschaffen.
Erst vor kurzem hatte die Industriestudie der artegic AG belegt, dass Industrieunternehmen ihren Nachholbedarf in Sachen E-Mail und Online-Dialogmarketing zeitnah in Angriff nehmen wollen.
The social media communications of companies and brands are currently still - despite the massive increase in importance - being carried out in a largely isolated manner, and focus on the mere distribution of information. ELAINE FIVE, the new eCRM software suite of the technology provider, artegic, overcomes the stage of isolated applications and places social network marketing in a new context: customer relationships.
The innovative technical and conceptual approach focuses on people and not on the channel. The objectives are the early identification of customer contacts, the targeted conversion into lead generation as well as the comprehensive evaluation of the use of information. Anonymous profiles, which have not yet been personalised, are also recorded for the first time and introduced into an eCRM system. Consequently, the aim is to acquire important data for analysis and individualisation of lead generation as early as possible and, thus, increase the real-time capability and effectiveness of CRM measures in social networks.
Learn how to convert leads from social networks into eCRM processes in a targeted manner with ELAINE FIVE...
100 features more and 100 clicks smarter - premiere of the new eCRM suite
German technology provider artegic AG publishes its newest version of the ELAINE eCRM software suite. ELAINE FIVE presents a new interface, as well as numerous new features developed in collaboration with clients. In addition to further simplified operation, featuring a new input concept, which requires less clicks, the development focused on the optimisation of the core processes.
Above all in the areas of statistical analysis and social media linkage into the CRM, artegic raises the bar again in 2010...
How to test your email campaigns
18.03.2010
Email-supported marketing offers a variety of benefits. Amongst the most important is the option of exact measurement and the possibility to specifically optimise campaigns. Instead of relying on a crystal ball or someone’s personal opinion, the precise analysis of different variants of a mailing makes it possible to draw real conclusions for future marketing.
Read how you can improve your email marketing with effective campaign testings...
How effective are your subject lines?
01.03.2010
Users decide within seconds, whether an email is worth reading or not. Are you able to catch the reader’s attention during this brief window?
We have compiled six tips for effective subject lines:
