ELAINE FIVE SAP interface makes industrial enterprises ready for online dialogue marketing
06.07.2010
Das neue ELAINE FIVE Online Dialog CRM der artegic AG bietet für Industrieunternehmen mit zentraler SAP Infrastruktur eine kompatible Schnittstelle zur neuen Version der E-CRM Software. Durch die Anbindung an SAP R/3 und SAP XI wird der bidirektionale Datentransfer, etwa von Profil- oder Transaktionsdaten möglich. Damit hat artegic eine wichtige Grundlage für den effizienten Auf- und Ausbau von Online-Dialogmarketingmaßnahmen geschaffen.
Erst vor kurzem hatte die Industriestudie der artegic AG belegt, dass Industrieunternehmen ihren Nachholbedarf in Sachen E-Mail und Online-Dialogmarketing zeitnah in Angriff nehmen wollen.
German eCRM provider artegic expands its consultation offering. Roland Wunderlich is now supporting artegic’s customer consulting.
The 42 year old IT specialist and graduate in Commercial Studies will be working as Senior Consultant in the project development department of eCRM consulting and technology provider artegic.
Roland previously worked as consultant at IBM, Deloitte and PriceWaterhouseCoopers.
The social media communications of companies and brands are currently still - despite the massive increase in importance - being carried out in a largely isolated manner, and focus on the mere distribution of information. ELAINE FIVE, the new eCRM software suite of the technology provider, artegic, overcomes the stage of isolated applications and places social network marketing in a new context: customer relationships.
The innovative technical and conceptual approach focuses on people and not on the channel. The objectives are the early identification of customer contacts, the targeted conversion into lead generation as well as the comprehensive evaluation of the use of information. Anonymous profiles, which have not yet been personalised, are also recorded for the first time and introduced into an eCRM system. Consequently, the aim is to acquire important data for analysis and individualisation of lead generation as early as possible and, thus, increase the real-time capability and effectiveness of CRM measures in social networks.
Learn how to convert leads from social networks into eCRM processes in a targeted manner with ELAINE FIVE...
Successful customer loyalty is a key in Business to Business (B2B) markets - especially in economically demanding times. In the search for efficient marketing methods for sales and customer retention, online channels continue to gain momentum. Leading these is email marketing with clear advantages such as speed, effectiveness and low costs. And the possibilities of email supported communication are not restricted to the classical newsletter. Customer acquisition and long-term strengthening of individual customer relations are becoming the focus...
WEB.DE and GMX, the portals of the 1&1 Gruppe, are employing software solutions by ECRM provider artegic for simpler and more efficient handling of CRM campaigns.
The degree of integrability into existing ERM, ERP, Web and marketing systems is one of the core criteria for success. Against this background, the main challenge for artegic consisted in the linking of the different GMX and WEB.DE systems, in particular in view of the enormous amount of data to be moved in the applications.
