How to test your email campaigns
18.03.2010
Email-supported marketing offers a variety of benefits. Amongst the most important is the option of exact measurement and the possibility to specifically optimise campaigns. Instead of relying on a crystal ball or someone’s personal opinion, the precise analysis of different variants of a mailing makes it possible to draw real conclusions for future marketing.
Read how you can improve your email marketing with effective campaign testings...
How effective are your subject lines?
01.03.2010
Users decide within seconds, whether an email is worth reading or not. Are you able to catch the reader’s attention during this brief window?
We have compiled six tips for effective subject lines:
Mobile target groups are the next big challenge in the internet. According to a study by Gartner, by 2010 there will be around 350 million business and private users worldwide using email on the move. Mobile marketing will therefore become an obligatory discipline of direct marketing. In a new study, eCRM provider artegic AG publishes its outlook and technical analysis of mobile email marketing. 29 mobile end devices from different manufacturers underwent comprehensive testing. The results present senders of email marketing with an overview concerning technical and user-specific challenges in mobile email marketing. You can download the study free of charge.
The mobile internet is now a reality. The use of mobile data services via mobile phones has seen a massive increase in the last few years. A trend for which many companies, who use email marketing, seem insufficiently prepared.
Display handicaps, as well as special user preferences of mobile recipients are a challenge, which email marketers need to deal with, if they do not wish to alienate this important target group.
A free checklist recently published by ECRM technology provider artegic offers support. It explains the key aspects to take into consideration when starting your mobile email marketing.
