WEB.DE and GMX, the portals of the 1&1 Gruppe, are employing software solutions by ECRM provider artegic for simpler and more efficient handling of CRM campaigns.
The degree of integrability into existing ERM, ERP, Web and marketing systems is one of the core criteria for success. Against this background, the main challenge for artegic consisted in the linking of the different GMX and WEB.DE systems, in particular in view of the enormous amount of data to be moved in the applications.
Advertising in newsletters is effective. This is the conclusion of the credit card company Barclaycard and artegic client IP Deutschland after a campaign in the RTL newsletter. Barclaycard had a prominent position across several editions of the RTL newsletter. The success of the campaign was determined via a subscribers’ survey.
The result: Barclaycard is top of mind.
Interested, attentive and active newsletter subscribers are always the goal in permission marketing. In reality, this is contradicted by a number of mostly non-specific and irrelevant advertising messages, intruding upon us at every opportunity. So, how is it possible to increase relevance, tackle interest and enthuse individual recipients in a sustainable way?
The potentials that lie in the professional management of subscribers lifecycles is shown by the media group RTL Deutschland. Here, all subscribers of the different portals are centrally managed via the in-house marketer IP Deutschland. The coaction of editorial newsletters, marketing-oriented advantage emails and targeted activations has already increased the number of active subscribers by more than 30%. This not only results in interested recipients, who access the content of portals more often from newsletters, but also improves the success ratios for marketing clients. In addition, open and click rates are significantly higher than the average in comparable B2C marketing.
ELAINE client RTL wins the prestigious E-mail Marketing Award in the category Film, TV and Music.
