Quick, simple and cost-effective - this is how managers in industrial enterprises rate their experiences with email marketing. No wonder that almost three thirds of enterprises can see a significant increase in email-supported direct marketing.
This was the result of a study of 685 top companies from different industrial sectors, carried out by eCRM consulting and technology provider artegic. Accordingly, every second enterprise already employs email marketing, but a lot of potential is still wasted.
Read the take aways of the study...
Successful customer loyalty is a key in Business to Business (B2B) markets - especially in economically demanding times. In the search for efficient marketing methods for sales and customer retention, online channels continue to gain momentum. Leading these is email marketing with clear advantages such as speed, effectiveness and low costs. And the possibilities of email supported communication are not restricted to the classical newsletter. Customer acquisition and long-term strengthening of individual customer relations are becoming the focus...
What will 2010 bring?
23.12.2009
In 2009, the financial crisis and the search for more efficient types of advertising brought a significant boost to online marketing. In 2010, we will see this trend strengthen with a recovering economy.
Read about the role of email marketing and why social networks and mobile target groups will become the big issue...
Sedo has created an international email marketing platform across eight languages by using eCRM technology provider artegic. The domain marketing specialist is aiming at centralised email marketing, which will optimise customer loyalty as well as support of its distribution. In particular, the tracking and analysis mechanisms of this favoured solution shall be utilised. Stronger automation in the area of customer loyalty is expected to improve the response time in customer communication. This is vital especially in international business, as the same measures in different markets are not always effective...
Electronic trade marketing is increasingly becoming a direct and high-performance tool in the marketing mix of manufacturers for consumer electronics and hardware. ASUS, the market leader for mainboards and graphic cards now introduces ELAINE eCRM technology. Planned are the individualised communication for specialised dealers and marketing of premium offers amongst other services.
