ELAINE FIVE SAP interface makes industrial enterprises ready for online dialogue marketing
06.07.2010
Das neue ELAINE FIVE Online Dialog CRM der artegic AG bietet für Industrieunternehmen mit zentraler SAP Infrastruktur eine kompatible Schnittstelle zur neuen Version der E-CRM Software. Durch die Anbindung an SAP R/3 und SAP XI wird der bidirektionale Datentransfer, etwa von Profil- oder Transaktionsdaten möglich. Damit hat artegic eine wichtige Grundlage für den effizienten Auf- und Ausbau von Online-Dialogmarketingmaßnahmen geschaffen.
Erst vor kurzem hatte die Industriestudie der artegic AG belegt, dass Industrieunternehmen ihren Nachholbedarf in Sachen E-Mail und Online-Dialogmarketing zeitnah in Angriff nehmen wollen.
German eCRM provider artegic expands its consultation offering. Roland Wunderlich is now supporting artegic’s customer consulting.
The 42 year old IT specialist and graduate in Commercial Studies will be working as Senior Consultant in the project development department of eCRM consulting and technology provider artegic.
Roland previously worked as consultant at IBM, Deloitte and PriceWaterhouseCoopers.
So-called social media is currently one of the hottest topics for media and trend forecasters. The fact is: according to a study by Nielsen, an increasing number of people worldwide spend more and more time in social networks such as, Facebook, MySpace and Twitter. Since 2009, the number of users has also increased by more than 30 percent. In its “2010 Email Marketing Benchmark Report”, MarketingSherpa.com concluded that only email marketing and social media could register a budget increase last year. A lot of commotion widely. But is this justified? What is the new medium really about? Three theses on social media and a roadmap to social media engagement...
Swiss Post Solutions and artegic working together in the field of dialogue marketing technology
15.06.2010
Swiss Post Solutions will, in future, use the ELAINE e-CRM software suite of artegic AG in the areas of e-commerce and CRM & loyalty programmes. The main objective of the full service outsourcing service provider is to allow its customers to handle campaigns, to expand a dialogue-oriented tailored customer approach and to optimise customer data management including various segmentation approaches, as part of an integrated solution.
As the first customer, Swiss Post will use the e-CRM technology to establish more profitable customer relationships via online channels for one of the four largest phone service providers here.
The social media communications of companies and brands are currently still - despite the massive increase in importance - being carried out in a largely isolated manner, and focus on the mere distribution of information. ELAINE FIVE, the new eCRM software suite of the technology provider, artegic, overcomes the stage of isolated applications and places social network marketing in a new context: customer relationships.
The innovative technical and conceptual approach focuses on people and not on the channel. The objectives are the early identification of customer contacts, the targeted conversion into lead generation as well as the comprehensive evaluation of the use of information. Anonymous profiles, which have not yet been personalised, are also recorded for the first time and introduced into an eCRM system. Consequently, the aim is to acquire important data for analysis and individualisation of lead generation as early as possible and, thus, increase the real-time capability and effectiveness of CRM measures in social networks.
Learn how to convert leads from social networks into eCRM processes in a targeted manner with ELAINE FIVE...
