5 Tips to Optimise Your Email Marketing
27.06.2012
Email Marketing is an efficient tool in the online marketing mix. However, you must bear in mind a few things, if you wish to use the pull potential of this tool. The following five tips will help you to optimise your email marketing.
Online Dialogue Marketing is an established and indispensable element in the marketing mix of retail companies. eCRM consultant and technology provider artegic and the Institut ECC Handel carried out a survey examining the use, targets and forecasts for online marketing tools among B2C and B2B retail companies...
The ability to measure the user behaviour of each individual email marketing subscriber is an important tool for relevant and target-specific communication. Click profiles, for example, help to identify interests and serve these better. In practice, however, companies face a dilemma when it comes to the legally compliant collection and processing of personal response data.
With its current version of the ELAINE FIVE Online Dialog CRM, technology provider artegic is presenting a new solution for legally compliant marketing based on behaviour profiles.
In the past few months, email marketing has advanced to one of the most important marketing topics in business-to-business. In a current study by artegic of top 100 companies, almost three quarters (72%) see a rise or even rapid increase of the significance of email marketing for their sector. Only 5% believe there has been a decrease in its relevance.
So, how does successful B2B dialogue marketing via email work? We have put together eleven essential tips for your business-to-business email marketing...
Das neue ELAINE FIVE Online Dialog CRM der artegic AG bietet für Industrieunternehmen mit zentraler SAP Infrastruktur eine kompatible Schnittstelle zur neuen Version der E-CRM Software. Durch die Anbindung an SAP R/3 und SAP XI wird der bidirektionale Datentransfer, etwa von Profil- oder Transaktionsdaten möglich. Damit hat artegic eine wichtige Grundlage für den effizienten Auf- und Ausbau von Online-Dialogmarketingmaßnahmen geschaffen.
Erst vor kurzem hatte die Industriestudie der artegic AG belegt, dass Industrieunternehmen ihren Nachholbedarf in Sachen E-Mail und Online-Dialogmarketing zeitnah in Angriff nehmen wollen.
