The newsletter is the most frequently used and probably most important measure in email marketing. As long as other measures are not explicitly mentioned, email marketing is often equated with the sending of newsletters. However, newsletters are only one possible email marketing measure or one possible type of email, which can be used in email marketing. We have compiled the most relevant measures in email marketing in an overview.
Email marketing is a simple and efficient way of communicating with a multitude of recipients. However, the sending of emails does not automatically mean they also arrive. Before an email appears in the inbox of a recipient, it must negotiate certain hurdles. Particularly, the increased measures to protect from spam, often filter out desired emails – a problem for serious email marketing. However, the solution of this issue is not alchemy. Marketers can improve the delivery of emails if they know the tasks and pay attention to the technical rules.
Email marketing is an efficient and widely spread tool in business-to-business (B2B). However, B2B communication exhibits a few particularities, you must take into account in email marketing. The following six tips will help you to optimise your email marketing in B2B communication.
To synchronise email marketing and social media content in a way that they effectively complement and strengthen each other, is an important task in the online dialogue. Putting the communicated messages into a hierarchy, leading the user from one communication tool to another - social media integration requires precise planning. However, the specific measures do not always need to be complex. We present to you five measures for content integration of email marketing and social media, which can be applied in a simple and uncomplicated way.
The use of email marketing implies the development of a clear and structured strategy. This includes the definition of concrete targets, which are to be reached through individual measures, e.g. newsletters, stand-alone campaigns or transaction emails. We have compiled an overview of the most important goals, which can be pursued with email marketing.