An operative integration of social media and email marketing through specific measures should always be proceeded by a strategic integration. The strategies of both tools will thus be combined in a channel-wide dialogue strategy.
Especially for brands, social media is an ideal tool for reputation management. This term refers to the positive influencing of the brand image through dialogue and viral marketing in social media, or the response to negative image influences. The construction of a positive reputation does not only depend on the self-portrayal of the company, but above all, on the posts of social media users. Professional reputation management requires comprehensive social media monitoring with specific parameters.
For many companies, social media forms an integral part of marketing communication. This means that the use of social media in marketing has become increasingly professional. What initially was an experimental playing field for trend-oriented companies, today requires a conscious and sophisticated procedure. Here, there are a few things you must keep in mind, so we have compiled these five tips for successful social media marketing.
To synchronise email marketing and social media content in a way that they effectively complement and strengthen each other, is an important task in the online dialogue. Putting the communicated messages into a hierarchy, leading the user from one communication tool to another - social media integration requires precise planning. However, the specific measures do not always need to be complex. We present to you five measures for content integration of email marketing and social media, which can be applied in a simple and uncomplicated way.
Email Marketing is an efficient tool in the online marketing mix. However, you must bear in mind a few things, if you wish to use the pull potential of this tool. The following five tips will help you to optimise your email marketing.