Online Dialogue Marketing is an established and indispensable element in the marketing mix of retail companies. eCRM consultant and technology provider artegic and the Institut ECC Handel carried out a survey examining the use, targets and forecasts for online marketing tools among B2C and B2B retail companies...
The ability to measure the user behaviour of each individual email marketing subscriber is an important tool for relevant and target-specific communication. Click profiles, for example, help to identify interests and serve these better. In practice, however, companies face a dilemma when it comes to the legally compliant collection and processing of personal response data.
With its current version of the ELAINE FIVE Online Dialog CRM, technology provider artegic is presenting a new solution for legally compliant marketing based on behaviour profiles.
100 features more and 100 clicks smarter - premiere of the new eCRM suite
German technology provider artegic AG publishes its newest version of the ELAINE eCRM software suite. ELAINE FIVE presents a new interface, as well as numerous new features developed in collaboration with clients. In addition to further simplified operation, featuring a new input concept, which requires less clicks, the development focused on the optimisation of the core processes.
Above all in the areas of statistical analysis and social media linkage into the CRM, artegic raises the bar again in 2010...
In 2009, the financial crisis and the search for more efficient types of advertising brought a significant boost to online marketing. In 2010, we will see this trend strengthen with a recovering economy.
Read about the role of email marketing and why social networks and mobile target groups will become the big issue...
Mobile target groups are the next big challenge in the internet. According to a study by Gartner, by 2010 there will be around 350 million business and private users worldwide using email on the move. Mobile marketing will therefore become an obligatory discipline of direct marketing. In a new study, eCRM provider artegic AG publishes its outlook and technical analysis of mobile email marketing. 29 mobile end devices from different manufacturers underwent comprehensive testing. The results present senders of email marketing with an overview concerning technical and user-specific challenges in mobile email marketing. You can download the study free of charge.
