Das neue ELAINE FIVE Online Dialog CRM der artegic AG bietet für Industrieunternehmen mit zentraler SAP Infrastruktur eine kompatible Schnittstelle zur neuen Version der E-CRM Software. Durch die Anbindung an SAP R/3 und SAP XI wird der bidirektionale Datentransfer, etwa von Profil- oder Transaktionsdaten möglich. Damit hat artegic eine wichtige Grundlage für den effizienten Auf- und Ausbau von Online-Dialogmarketingmaßnahmen geschaffen.
Erst vor kurzem hatte die Industriestudie der artegic AG belegt, dass Industrieunternehmen ihren Nachholbedarf in Sachen E-Mail und Online-Dialogmarketing zeitnah in Angriff nehmen wollen.
Swiss Post Solutions will, in future, use the ELAINE e-CRM software suite of artegic AG in the areas of e-commerce and CRM & loyalty programmes. The main objective of the full service outsourcing service provider is to allow its customers to handle campaigns, to expand a dialogue-oriented tailored customer approach and to optimise customer data management including various segmentation approaches, as part of an integrated solution.
As the first customer, Swiss Post will use the e-CRM technology to establish more profitable customer relationships via online channels for one of the four largest phone service providers here.
Quick, simple and cost-effective - this is how managers in industrial enterprises rate their experiences with email marketing. No wonder that almost three thirds of enterprises can see a significant increase in email-supported direct marketing.
This was the result of a study of 685 top companies from different industrial sectors, carried out by eCRM consulting and technology provider artegic. Accordingly, every second enterprise already employs email marketing, but a lot of potential is still wasted.
Read the take aways of the study...
Successful customer loyalty is a key in Business to Business (B2B) markets - especially in economically demanding times. In the search for efficient marketing methods for sales and customer retention, online channels continue to gain momentum. Leading these is email marketing with clear advantages such as speed, effectiveness and low costs. And the possibilities of email supported communication are not restricted to the classical newsletter. Customer acquisition and long-term strengthening of individual customer relations are becoming the focus...
Sedo has created an international email marketing platform across eight languages by using eCRM technology provider artegic. The domain marketing specialist is aiming at centralised email marketing, which will optimise customer loyalty as well as support of its distribution. In particular, the tracking and analysis mechanisms of this favoured solution shall be utilised. Stronger automation in the area of customer loyalty is expected to improve the response time in customer communication. This is vital especially in international business, as the same measures in different markets are not always effective...
