Das neue ELAINE FIVE Online Dialog CRM der artegic AG bietet für Industrieunternehmen mit zentraler SAP Infrastruktur eine kompatible Schnittstelle zur neuen Version der E-CRM Software. Durch die Anbindung an SAP R/3 und SAP XI wird der bidirektionale Datentransfer, etwa von Profil- oder Transaktionsdaten möglich. Damit hat artegic eine wichtige Grundlage für den effizienten Auf- und Ausbau von Online-Dialogmarketingmaßnahmen geschaffen.
Erst vor kurzem hatte die Industriestudie der artegic AG belegt, dass Industrieunternehmen ihren Nachholbedarf in Sachen E-Mail und Online-Dialogmarketing zeitnah in Angriff nehmen wollen.
Quick, simple and cost-effective - this is how managers in industrial enterprises rate their experiences with email marketing. No wonder that almost three thirds of enterprises can see a significant increase in email-supported direct marketing.
This was the result of a study of 685 top companies from different industrial sectors, carried out by eCRM consulting and technology provider artegic. Accordingly, every second enterprise already employs email marketing, but a lot of potential is still wasted.
Read the take aways of the study...
Successful customer loyalty is a key in Business to Business (B2B) markets - especially in economically demanding times. In the search for efficient marketing methods for sales and customer retention, online channels continue to gain momentum. Leading these is email marketing with clear advantages such as speed, effectiveness and low costs. And the possibilities of email supported communication are not restricted to the classical newsletter. Customer acquisition and long-term strengthening of individual customer relations are becoming the focus...
Electronic trade marketing is increasingly becoming a direct and high-performance tool in the marketing mix of manufacturers for consumer electronics and hardware. ASUS, the market leader for mainboards and graphic cards now introduces ELAINE eCRM technology. Planned are the individualised communication for specialised dealers and marketing of premium offers amongst other services.
artegic implements B2B and B2C communication and integrated success measurement.
