German technology and consulting provider of online CRM, artegic AG, premiers dynamic emails, which adapt automatically in real-time, depending on whether they are opened on a PC or mobile terminal device. The aim is to optimise the display on Smartphones, without zooming and horizontal scrolling, by
providing large touch screen compatible response elements".
Online Dialogue Marketing is an established and indispensable element in the marketing mix of retail companies. eCRM consultant and technology provider artegic and the Institut ECC Handel carried out a survey examining the use, targets and forecasts for online marketing tools among B2C and B2B retail companies...
The ability to measure the user behaviour of each individual email marketing subscriber is an important tool for relevant and target-specific communication. Click profiles, for example, help to identify interests and serve these better. In practice, however, companies face a dilemma when it comes to the legally compliant collection and processing of personal response data.
With its current version of the ELAINE FIVE Online Dialog CRM, technology provider artegic is presenting a new solution for legally compliant marketing based on behaviour profiles.
In the past few months, email marketing has advanced to one of the most important marketing topics in business-to-business. In a current study by artegic of top 100 companies, almost three quarters (72%) see a rise or even rapid increase of the significance of email marketing for their sector. Only 5% believe there has been a decrease in its relevance.
So, how does successful B2B dialogue marketing via email work? We have put together eleven essential tips for your business-to-business email marketing...
In 2010, digital marketing recorded a disproportionately high growth. However, in the maze of possibilities, it is essential not to loose sight of important targets. Many companies are infected by the general euphoria surrounding social media, without having done their overall homework.
For the year end, we have summed up a preview of what will be really important in online dialogue marketing in 2011...
