ELAINE Email Marketing

ELAINE Online Direct Marketing Suite is a comprehensive software technology for composing, managing, sending and reporting of professional digital email, RSS and SMS communication. Efficient, flexible, easy to use and highly scalable.

ELAINE extents CRM strategies into online channels and helps to improve customer profiles.

For marketing departments, it provides a comprehensive and easy to use set of functions for all operational and tactical tasks in online direct marketing.

  • ELAINE fits all requirements for a professional email marketing solution.
  • Simple creation of frequent mailings with pre-defined layout and business logic via ELAINE One-Step Mail Generator
  • Highly precise personalisation and individualisation based on self-sharpening customer profiles
  • Broad range of scoring and tracking methods with freely definable reporting paramters
  • Full integration towards existing applications and data (e.g. CRM, ERP, CMS, Data Warehouse)
DDV Fraunhofer EHI Retail Institute certified senders alliance BVDW


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